# Axcent Presentation Guidelines **Version 1.0 · April 2026** This document defines the visual and editorial rules for creating Axcent presentations. It is written to be consumed by AI assistants (Claude, ChatGPT, etc.) as a canonical reference when generating slide content on behalf of the Axcent team. Share this document or its URL with any AI assistant before asking it to produce Axcent slides. --- ## 0 · Instructions for AI Assistants Read this section first. It contains the operating rules for using this document. 1. **Treat this document as authoritative.** When generating Axcent presentations, prefer the patterns documented here over general presentation best practices. Axcent has a specific visual language and it should be preserved. 2. **Always work from the slide type catalog (section 5).** Before writing any slide, identify which of the documented slide types best fits the content. Do not invent new slide types unless no catalog entry applies. 3. **Respect the brand colors and typography exactly** (sections 1 and 2). Use hex values, not color names, when outputting code. Use the exact typefaces listed. 4. **Use highlights sparingly.** Vibrant green highlights (section 4.3) are a signature Axcent pattern, but they lose impact if overused. One highlight per slide is ideal; two is the maximum. 5. **Always include the universal footer** on content slides: "All figures in USD unless otherwise specified." on the left, "This document and its contents are strictly confidential." on the right, both in monospaced italic, 9pt, 50% opacity. 6. **When in doubt, default to the Main combination**: Beige background (`#FDF9E8`) with Dark Green text (`#163300`). 7. **Output format.** When generating a presentation, produce one slide per section, separated by `---`. Each slide should start with `### [Slide Type]: [Title]` so it is easy for a human to review and later paste into the actual editor. --- ## 1 · Brand Colors Axcent uses a tight palette of seven colors. Two are primary (Beige and Dark Green) and should dominate every composition. The other five are supporting accents. ### Primary colors | Name | Hex | RGB | CMYK | Pantone | Usage | |---|---|---|---|---|---| | Beige | `#FDF9E8` | 253·249·232 | 1·3·11·0 | 7506 C/U (50%) | Default background for content slides | | Dark Green | `#163300` | 22·51·0 | 88·52·100·64 | 2266 C/U | Default text color; background for cover and section divider slides | ### Supporting colors | Name | Hex | RGB | CMYK | Pantone | Usage | |---|---|---|---|---|---| | Light Green | `#F1F0CB` | 241·240·203 | 8·2·31·0 | 614 C/U (80%) | KPI card backgrounds; secondary bar chart series; sidebars | | Vibrant Green | `#DFF992` | 223·249·146 | 19·0·62·0 | 2295 C/U | Highlights; YoY badges; numbered circles; emphasis backgrounds | | Medium Green | `#C4DE92` | 196·222·146 | 30·0·54·0 | 2284 C/U | Decorative patterns; low-emphasis chart bars; composition cells | | Toasted Green | `#C6C6A0` | 198·198·160 | 26·15·42·0 | 4525 C/U | Label blocks in business overviews; decorative patterns | | Vibrant Blue | `#227BCC` | 34·123·204 | 80·38·0·0 | 2192 C/U | Accent only for chart series where green conflicts (e.g. line overlays on green bars) | ### Hard rules for color - **Never** use colors outside this palette. Not off-white, not gray, not any shade of green that isn't documented here. - **Never** use Vibrant Green as a background for large areas of text — it's for emphasis only. - **Never** put Dark Green text on Vibrant Blue, or vice versa. Both are saturated and they vibrate. - **Always** use Beige text on Dark Green backgrounds, and Dark Green text on all other backgrounds. - **Black** is not an Axcent color. If you need something that looks black, use Dark Green `#163300`. - **Pure white** is not an Axcent color. If you need something that looks white, use Beige `#FDF9E8`. --- ## 2 · Typography Axcent uses three typefaces, in strict hierarchy: ### 2.1 Saans (Primary) - **Foundry:** Displaay - **Use for:** All titles, headlines, body copy, labels in content slides - **Weights used:** Light (300), Regular (400), Medium (500), Semibold (600), Bold (700) - **Character:** Neutral Swiss-style sans, clean and unpretentious ### 2.2 Aeonik Fono (Secondary) - **Foundry:** CoType - **Use for:** Monospace-coded labels, disclaimers, section numbers, metadata, technical readouts - **Weights used:** Regular (400), Medium (500) - **Character:** Monospaced with dynamic proportions; editorial and precise ### 2.3 Space Grotesk (Free alternative) - **Foundry:** Florian Karsten, SIL Open Font License - **Use for:** Any context where Saans and Aeonik Fono are not available — Google Workspace (Docs, Slides, Sheets), shared tools with external collaborators, or when exporting to PowerPoint/Keynote where custom fonts cannot be embedded. - **Weights used:** Light (300), Regular (400), Medium (500), Semibold (600), Bold (700) - **Character:** Warm geometric sans; close enough to Saans to preserve brand feel ### Type scale for slides (16:9, 1920×1080 canvas) | Element | Typeface | Size | Weight | Color | |---|---|---|---|---| | Cover title | Saans | 140 px / 72 pt | Light 300 | Beige (on dark green bg) | | Cover subtitle | Saans | 56 px / 28 pt | Light 300 | Beige 85% opacity | | Section divider title | Saans | 96 px / 56 pt | Regular 400 | Dark Green | | Section divider subtitle | Saans | 44 px / 24 pt | Regular 400 | Dark Green 70% opacity | | Slide title (content) | Saans | 72 px / 36 pt | Regular 400 | Dark Green | | Intro paragraph | Saans | 28 px / 14 pt | Regular 400 | Dark Green 85% opacity | | KPI big value | Saans | 100 px / 48 pt | Medium 500 | Dark Green | | KPI label | Saans | 30 px / 18 pt | Semibold 600 | Dark Green | | Body text in cells | Saans | 30 px / 18 pt | Regular 400 | Dark Green | | Small labels | Saans or Aeonik Fono | 18 px / 11 pt | Regular 400 | Dark Green 65% opacity | | Disclaimer footer | Aeonik Fono | 18 px / 9 pt | Regular 400 italic | Dark Green 50% opacity | ### Typography rules - **Never bold entire sentences.** Bold is for individual words or short key phrases inside running text. - **Never italicize for decoration.** Italic is reserved for the disclaimer footer and for titles of external works if ever cited. - **Never ALL CAPS for titles.** Small labels and section numbers can use uppercase (e.g. `MANIFESTO`, `02 — VISION`), but headlines are always sentence case or title case. - **Line height:** headlines use tight line-height (1.05-1.15). Body copy uses 1.4-1.5. Labels use 1.2. - **Letter spacing:** headlines use slightly tight tracking (-0.01 to -0.02em). Small labels use wider tracking (0.08-0.1em) to feel editorial. --- ## 3 · Voice & Tone Axcent writes like a disciplined operator-investor speaking to sophisticated peers. Confident but never hyped. Specific but never dense. Aspirational but always grounded in numbers. ### Voice characteristics - **Direct and confident.** State facts and outcomes. Avoid hedging language like "we think" or "hopefully" or "should be able to." - **Numbers-forward.** Lead with the metric that matters. "Revenue grew from $1.02M to $1.44M" beats "We saw healthy growth in revenue." - **Latin America first.** The company's identity is built on understanding Spanish-speaking LATAM deeply. Reference the region, the markets (Mexico, Chile, Colombia primarily), and local context when relevant. - **Operator lens.** Use "hands-on," "operators," "portfolio companies," "verticals," "consolidation" — the vocabulary of an industrial holding, not a passive investor. - **Multi-vertical software is the core thesis.** Tie narratives back to building a leading multi-vertical software platform. ### Phrases and verbs Axcent uses - "Building [the platform / the largest player / durable growth]..." - "Unlocking [value / upside / durable growth]..." - "Consolidating [distribution / the essential tools / fragmented categories]..." - "Transforming legacy businesses into regional leaders" - "Embedding [financial services / payments]" - "Leveraging AI / our distribution / our network" - "Hands-on approach" - "Region's leading software group" - "Untapped upside" - "In motion" / "already in motion" ### Phrases to avoid - "Revolutionary," "game-changing," "disruptive" — these are hype words, not Axcent's voice - "Seamless," "synergies," "best-in-class" — consulting filler - "We believe that..." — weakens the statement; just state it - Emojis in any slide content - Exclamation marks ### Tone by slide type - **Cover slides:** minimal, just title and subtitle. No voice needed. - **Section dividers:** just the section name. Optional short subtitle framing the content. - **Business overviews:** neutral descriptive, third-person. "LegaLario is a Mexican eSignature company..." - **Strategic slides (Pipeline, Manifesto, Vision):** confident first-person plural. "We are building...", "Our approach..." - **Transaction overviews:** precise and factual. "Total purchase price is $4.5M, fully in cash." - **KPI / Results slides:** declarative with context. "Revenue reached $1.44M, up 40% YoY." --- ## 4 · Slide Anatomy (Universal Elements) Every Axcent content slide shares the same structural skeleton. Follow this unless using a Cover or Section Divider. ### 4.1 Canvas - **Aspect ratio:** 16:9 always - **Working dimensions:** 13.333 × 7.5 inches (1920 × 1080 px reference) - **Margins:** 0.83 in left/right, 0.5 in top, 0.4 in bottom ### 4.2 Universal elements (present on every content slide) - **Logo mark (top right).** The Axcent logosimbolo in Dark Green, 0.85 in wide, positioned 0.25 in from top, 0.35 in from right. On Dark Green backgrounds, use the Beige variant instead. - **Title (top).** Saans 36pt, Dark Green. Max 2 lines. Positioned at y=0.5 in. - **Intro paragraph (below title).** Saans 14pt. Max 2-3 lines. Positioned at y=1.35 in. Optional — skip if the slide's main content speaks for itself. - **Main content zone.** Starts around y=2.3-2.6 in. Extends to y≈7.0 in. - **Footer disclaimer (bottom).** Two pieces of monospaced italic text at y=7.0 in: - Left: `All figures in USD unless otherwise specified.` (always, even if the slide has no figures — for consistency) - Right: `This document and its contents are strictly confidential.` (for internal, board, and investor materials) - **Thin rule above footer.** 1px line, Dark Green 15% opacity, at y=6.9 in. Optional but common. ### 4.3 Text highlights The signature Axcent pattern: a vibrant green highlight behind a bold phrase inside a longer sentence. - **Background color:** Vibrant Green `#DFF992` - **Text color:** Dark Green `#163300` - **Weight inside highlight:** Semibold 600 (one step heavier than surrounding body text) - **Padding:** 2px vertical, 8px horizontal - **Border radius:** 2px - **When multiline:** use `box-decoration-break: clone` so each line gets its own padding **Usage rules:** - **Maximum 1-2 highlights per slide.** Three is too many. - **Highlight the claim, not the data.** Highlight "a 6x growth opportunity already in motion," not "6x." - **Works on both Beige and Dark Green backgrounds.** On Dark Green, the contrast is even stronger. - **Never highlight entire sentences.** Highlight the key phrase (3-8 words typically). --- ## 5 · Slide Type Catalog Every slide in an Axcent presentation should map to one of these types. When generating content, identify the type first, then fill the template. ### 5.1 Cover **When to use:** First slide of a deck, or when restarting a new major section that deserves its own full-bleed title treatment. **Structure:** - Full-bleed Dark Green background `#163300` - Title in Beige, Saans Light 72pt, left-aligned, positioned at ~40% from top - Subtitle in Beige 85% opacity, Saans 28pt, directly below title - Axcent wordmark (not just the icon) in Beige, top right corner - Optional: decorative pixel-pattern on the right side (approximately 50% of canvas width) using Dark Green squares on a photograph of a relevant city landscape, or just a geometric checker pattern **Content rules:** - Title max 3 words for dramatic impact ("Axcent Update", "Board Meeting") - Subtitle is always the period or timeframe ("Q1 2026", "Board Meeting Q3 2025") - Never center-aligned **Example:** ``` Title: Axcent Update Subtitle: Q1 2026 Background: Dark Green full bleed ``` --- ### 5.2 Section Divider **When to use:** Transitioning between major sections of a longer deck (e.g. from Team section to M&A Pipeline section). **Structure:** - Beige background - Section title in Dark Green, Saans Regular 56pt, left-aligned, vertically centered - Short subtitle below in Dark Green 70% opacity, Saans 24pt - Axcent icon (small) in bottom left - Decorative geometric pattern (stacked squares in Medium Green and Beige) occupying right 40% of canvas **Content rules:** - Title is the section name, 1-3 words ("Pipeline - M&A", "New Acquisitions", "Team") - Subtitle optional, typically the period or a framing phrase ("2026", "Internal", "Q3 2025") - No body copy, no charts, no additional content **Example:** ``` Title: New Acquisitions Subtitle: 2026 ``` --- ### 5.3 Manifesto / About **When to use:** Communicating company mission, vision, or positioning. Usually early in a deck. **Structure:** - Beige background - Section title (e.g. "About Axcent") in Dark Green, Saans Regular 44pt, left-aligned, at top-left - Body paragraph(s) in Dark Green, Saans 20pt, left-aligned, max width 50% of canvas - Decorative element (map, illustration, or geometric pattern) on the right side - Use 1 highlight in the first paragraph — the highlight should capture the core thesis **Content rules:** - First paragraph must contain the core positioning statement with ONE highlight on the key phrase - Second paragraph expands on the "how" - Maximum 2 paragraphs, maximum 60 words each **Example:** ``` Title: About Axcent Para 1: At Axcent, we are building Spanish-speaking Latin America's [HIGHLIGHT]leading multi-vertical software platform[/HIGHLIGHT], capturing a massive market opportunity by consolidating the essential tools that power the region's economy. Para 2: We transform legacy businesses into regional leaders by consolidating distribution, embedding financial services and leveraging AI to unlock durable long term growth. ``` --- ### 5.4 KPI Cards (3-up) **When to use:** Showing 3 key metrics with YoY comparison. Standard for quarterly updates, results summaries. **Structure:** - Beige background - Standard slide title at top - Intro paragraph below, with 1 highlight capturing the takeaway - Three horizontal cards, centered: - Card background: Light Green `#F1F0CB`, rounded 16px corners - Card padding: generous (48px) - Card dimensions: ~3.55 × 3.2 inches each, 0.25 in gap between - Inside each card (top to bottom): - Metric label in Dark Green, Saans Semibold 18pt, centered - YoY badge: rounded pill in Vibrant Green `#DFF992`, Dark Green text, small arrow (↑ for up, ↓ for down), text like "YoY +40%" - Big metric value in Dark Green, Saans Medium 48pt, centered **Content rules:** - Always 3 cards, never 2 or 4 - Metric labels are short (1-3 words: "Revenue", "Payments Revenue", "Churn") - Values use condensed notation: "$1.44M" not "$1,440,000"; "25.69K" not "25,690"; "17.04%" for percentages - YoY direction: up arrow if the change is positive for the business (revenue growth = up, churn reduction = up in the sense that the business improved). Churn going down is a positive outcome but shows down arrow because the number decreased. - Intro paragraph connects the three metrics with a narrative **Example:** ``` Title: Vivook — Our progress so far Intro: [HIGHLIGHT]Our hands-on approach unlocks real value[/HIGHLIGHT]. During our first full year operating the company, we increased revenue, successfully accelerated payments revenue, and reduced churn. Card 1: Revenue | $1.44M | YoY +40% ↑ Card 2: Payments Revenue | $25.69K | YoY +404% ↑ Card 3: Churn | 17.04% | YoY -9% ↓ ``` --- ### 5.5 Bar Chart **When to use:** Showing a metric over time (years, quarters) or comparing a metric across categories. **Structure:** - Beige background - Standard title + intro - Chart area occupies most of the slide (width ~11 in, height ~4.5 in) - Bars in Dark Green `#163300`, rounded top corners optional - Value labels above each bar in Dark Green, Saans Semibold 32pt - Category labels below each bar in Aeonik Fono 26pt, 70% opacity - Unit label small at top-left of chart area - Y-axis hidden; rely on value labels - X-axis is a thin horizontal baseline in Dark Green at 40% opacity - If multi-series (e.g. stacked bars showing different companies), use Medium Green, Vibrant Green, Toasted Green, and Dark Green for the stack, with a small legend at bottom **Content rules:** - Max 6 bars for single-series charts; max 5 years for stacked charts - Always show values on bars - If comparing forecasts to actuals, mark forecast years with "F" suffix (e.g. "'26 F") - Title should state the outcome, not the mechanic: "Revenue will grow 6x by 2026" beats "Revenue over time" **Example:** ``` Title: Our Pipeline — Where we are heading Intro: Our Condo Mgmt vertical will be the second-largest player within its category in LATAM by 2026, and with $30M+ in revenue by the end of our five-year plan, [HIGHLIGHT]Axcent will be on track to become one of the region's leading software groups[/HIGHLIGHT]. Bars: 2025=1.44, 2026=13.06, 2027=15.42, 2028=19.47, 2029=24.90, 2030=30.47 Unit: USD M ``` --- ### 5.6 Numbered Highlights **When to use:** Presenting 3-5 discrete points (transaction terms, strategic priorities, highlights) where each point has a label and a paragraph of context. **Structure:** - Beige background, or Light Green sidebar on the left containing all highlights - Standard title + intro - Each item is a row with: - Numbered circle on the left: Vibrant Green `#DFF992` background, Dark Green number in Aeonik Fono Bold 32pt - Label to the right of the circle, Saans Semibold 30pt, Dark Green - Body text below the label, Saans 26pt, Dark Green 85% opacity, max 2-3 lines **Content rules:** - Maximum 5 items, minimum 3 - Label is 1-4 words summarizing the point - Body text is 1-2 sentences, always factual and specific - Avoid parallel constructions if they feel forced — each item can have its own structure **Example:** ``` Title: Transaction Highlights Intro: Key terms of the proposed Daytona Cloud acquisition. 1. Total purchase price | Total purchase price is $4.5M, fully in cash, with one payment at closing and another on the third anniversary. 2. Cash requirement | Total cash requirement remains equal to the $4.5M purchase price. 3. Implied multiples | Based on this valuation, the implied multiples are 4.7x Revenue and 15.4x EBITDA. ``` --- ### 5.7 Business Overview **When to use:** Introducing an acquisition target or portfolio company. Dense one-pager containing financials, stats, product info, and team. **Structure:** - Beige background - Company logo in top-left (replacing the standard "Axcent title") - "Business Overview" text label next to the logo, Saans Bold 16pt - Horizontal rule below the header - Opening paragraph spanning full width describing the company and current deal status - Two-column layout below: - **Left column (40%):** "Financials" section header (Dark Green filled bar, Beige text), then Revenue and EBITDA chart, then Revenue Growth and EBITDA Margin chart below - **Right column (60%):** "About" section header (Dark Green bar), then a row of 5 stats with big numbers and labels (Revenue, Customers, Churn Rate, Founded, Headcount), then rows of labeled content blocks with Toasted Green `#C6C6A0` labels on the left and Beige content cards on the right for Product / Customers / Team / Business Model **Content rules:** - Opening paragraph: 2-3 sentences, includes the name, what the company does, and current deal status - 5 stats are always the same 5: Revenue/ARR, Customers, Churn Rate, Founded (year), Headcount - Content blocks are 2-5 rows, each with a 1-word label and 2-4 sentences of content **Example:** ``` Logo: Daytona Cloud Section: Business Overview Opening: Daytona Cloud is the leading cloud-based software platform focused on accounting, administrative, and property-management solutions for residential communities in Colombia. Founded in 1993, it is a highly profitable business with a broad distribution network. We are currently in final negotiations and expect to close the transaction by April 2026. Stats: US$0.9M Revenue | +4,300 Customers | >5% Churn Rate | 1993 Founded | 26 Headcount Product: Daytona Cloud offers a comprehensive, cloud-native condominium management platform designed specifically for the operational, financial, and administrative needs of residential communities... ``` --- ### 5.8 Transaction Overview **When to use:** Presenting the terms of a specific M&A deal. Typically follows a Business Overview slide for the same company. **Structure:** - Beige background - Company logo top left + "Transaction Overview" label - Three-column layout: - **Left (25%):** "Highlights" sidebar, Light Green background, containing 4 numbered highlights (see 5.6 pattern). Each highlight summarizes a key term of the deal. - **Center (35%):** "Overall Offer" table with Dark Green header bar, listing Purchase price, Stock, Cash, Total cash requirement, Key metrics (Revenue, Gross Profit, Gross Margin, EBITDA, EBITDA Margin), Multiples Across Time (Total purchase price, Cash component) - **Right (40%):** "Yearly Breakdown" table — same rows as Overall Offer but broken down by year (2026-2031) **Content rules:** - Highlights must cover: (1) price and structure, (2) cash requirement, (3) implied multiples, (4) cash vs stock nuance - Tables use monospaced numbers, right-aligned - Multiples over time use lowercase "x" (e.g. "4.7x") **Example:** see section 8 of Investor Update Q1 2026 for Daytona Cloud transaction. --- ### 5.9 Comparison (Two-up) **When to use:** Side-by-side comparison of two entities (Axcent vs competitor, before vs after, scenario A vs scenario B). **Structure:** - Beige background - Standard title + intro (the intro typically contains a highlight framing the takeaway) - Two cards side-by-side, centered: - **Left card:** Dark Green background, rounded corners, contains the Axcent side. Card header in Beige. - **Right card:** Beige background with Dark Green border, rounded corners, contains the competitor/comparison side. - Each card has the same rows of labeled metrics, aligned across both cards - Highlight 1-2 key metrics where Axcent wins using Vibrant Green background behind the value **Content rules:** - Cards have identical row structure to make comparison obvious - Label column to the left of both cards (not inside cards) - Highlight the row(s) where the comparison point matters most **Example:** ``` Title: Condo Mgmt — Consolidation Intro: Our Condo Mgmt vertical [HIGHLIGHT]will lead in recurring revenue[/HIGHLIGHT] relative to ComunidadFeliz, but still with [HIGHLIGHT]significant untapped upside[/HIGHLIGHT] from payments monetization. Rows: Condominiums | Units | Revenue | Recurring Revenue | Payments Revenue | Exit Valuation Left (Axcent Condo): 7,850 | 644,000 | $8,690,000 | [HIGHLIGHT]$8,632,000[/HIGHLIGHT] | $58,000 | NA Right (ComunidadFeliz): 7,000 | 700,000 | $11,500,000 | [HIGHLIGHT]$7,000,000[/HIGHLIGHT] | $4,500,000 | $70,000,000 ``` --- ### 5.10 Table (Data-dense) **When to use:** Pipeline summaries, company-by-company comparisons across many metrics, any slide where a grid of numbers is the main content. **Structure:** - Beige background, standard title - Single large table occupying the full content area - Table header: Dark Green bar with Beige text, company names or column headers - Row labels on the left in Dark Green Semibold (Company, Country, Type, Revenue, EBITDA, etc.) - Data cells in Dark Green, Aeonik Fono for numbers - Dotted vertical separators between major column groups (e.g. separate "Condo Management" group from "Digital Contracts" group) - Status row at the bottom with colored text (orange for "In DD", blue for "Acquired", etc.) — use minimal color, still prefer Dark Green **Content rules:** - Company logos at the top of each column (not just names) when possible - Summary columns (e.g. "Total Vertical", "Total HPP") get bolder typography - Always end with a "Status" row when showing M&A pipeline **Example:** See "High-Priority Pipeline" slide in Board Q3 2025 deck. --- ### 5.11 Dashboard (Multi-chart) **When to use:** Performance dashboards showing multiple time series at once (typical of quarterly performance slides). **Structure:** - Beige background, standard title - Grid of 3-4 columns × 3 rows, each cell containing a small chart - Each column represents one KPI (e.g. Revenue, EBITDA, Payments, Condominiums) - Each row represents a different view of that KPI: - Row 1: YTD comparison (2 bars: last year vs this year) - Row 2: Quarterly bars (Q1 through most recent Q) - Row 3: Growth rate line chart across quarters - Each chart has a small label header and a tiny unit indicator - All charts use the same Dark Green / Light Green color scheme **Content rules:** - Maximum 4 KPIs per dashboard - Use consistent Y-axis scales within each row - Label units clearly (MXN M, MXN K, %) --- ### 5.12 Composition (Bento Grid) **When to use:** Summarizing multiple short statements with visual variety — manifesto quotes, brand values, multi-angle summaries. Good for first/last slides of a thematic section. **Structure:** - Beige background (no title, no intro — the cells ARE the content) - Grid of 4-9 cells of varying sizes arranged in a bento-style layout - Each cell has: - Background color from the palette (mix Beige, Light Green, Vibrant Green, Medium Green, Dark Green) - Small label in the top-left (Saans Regular uppercase, 11pt, 65% opacity) - Main text in the bottom-left (Saans 18pt, left-aligned) - Text color: Beige if cell is Dark Green, otherwise Dark Green **Content rules:** - Cells should mix short statements (taglines, single words) with longer ones (sentences) for visual rhythm - Labels are numbered or named (e.g. "01 — MANIFESTO", "02 — VISION", "TAGLINE") - At least one cell should use Vibrant Green for emphasis - Never fill all cells with the same color **Example:** ``` Cell 1 (Vibrant Green, large): AXCENT / 001 | Built on legacy, driven by vision. Cell 2 (Beige): MANIFESTO | We integrate what's proven and project what's possible. Cell 3 (Light Green): 03 — MISSION | Consolidating the essential tools that power the region. Cell 4 (Medium Green): 02 — VISION | Building the platform that will transform software in Latin America. Cell 5 (Dark Green): TAGLINE | Integrate the proven, project the possible. Cell 6 (Beige): 04 — APPROACH | Hands-on operators turning legacy businesses into regional leaders. ``` --- ## 6 · Content Patterns Patterns that apply across multiple slide types. ### 6.1 Numbers and financial notation - **Currency:** always USD unless explicitly noted. Format as `$1.44M`, `$25.69K`, `$4,500,000`. Use millions/thousands notation for display; full numbers only in tables. - **Percentages:** `17.04%`, `YoY +40%`, `>5%` (for approximations). - **Multiples:** lowercase x, no space: `4.7x Revenue`, `15.4x EBITDA`. - **Years:** full year `2026`, or short form with F/A suffix `'26 F` for forecast, `'25 A` for actual. - **Ranges:** use em dash: `$1.44M — $8.69M`. ### 6.2 Company references - Portfolio companies: capitalized as brand-written (Vivook, Safecard, Daytona Cloud, LegaLario, Edifito, GoCheck) - Axcent is the parent brand, always capitalized - Use "our" when referring to portfolio companies ("our condo management vertical", "our hands-on approach") - Use "we" for Axcent as an organization ### 6.3 Regional references - "Spanish-speaking Latin America" is the official market scope - "LATAM" is acceptable shorthand in titles and short labels - "Mexico, Chile, Colombia" are the three primary markets; mention them in that order when listing ### 6.4 Time references - Quarters: `Q1 2026`, `Q3 2025` (not `2025 Q3`) - Dates: `April 2026`, `January 2026` (written out, not numeric) - "YTD" is acceptable for year-to-date - "by end of 2026", "by the end of our five-year plan" — aspirational phrasing ### 6.5 Headline formulas that work - **Outcome + timeframe:** "Axcent will be on track to become one of the region's leading software groups by 2030" - **Multiplier + context:** "A 6x growth opportunity already in motion" - **Scale + position:** "Second-largest player in its category in LATAM by 2026" - **Action + subject:** "Condo Mgmt — Current deals in closing" --- ## 7 · Do's and Don'ts ### DO - Use the Beige + Dark Green combination as the default for 80% of your slides - Use highlights for key phrases only — the claim, not the data - Include the disclaimer footer on every content slide - Keep titles under 10 words - Use monospaced type for numbers in tables - Mention Axcent's three markets (Mexico, Chile, Colombia) in order when relevant - Lead with the metric, then explain the context - Respect the 16:9 canvas dimensions exactly - Use the Axcent logo mark consistently in the top-right of content slides - Put the logo bottom-left on Cover slides and top-right on content slides ### DON'T - Don't use colors outside the 7-color palette - Don't highlight numbers — highlight the claim about the numbers - Don't use more than 2 highlights per slide - Don't use emojis - Don't use exclamation marks - Don't use hype words ("revolutionary", "game-changing", "seamless", "synergies") - Don't use pure black or pure white - Don't use all caps for titles - Don't use center-aligned text (except inside KPI cards) - Don't use italic for emphasis (italic is only for the disclaimer footer) - Don't use drop shadows, gradients, or glow effects - Don't mix more than 3 colors on a single chart - Don't write in first person singular ("I" or "my") — Axcent speaks as "we" --- ## 8 · Instruction Block for AI Generation **For AI assistants generating Axcent presentations:** When a user asks you to generate an Axcent presentation, follow this procedure: 1. **Understand the audience and goal.** Is it a board update, investor update, business review, or sales deck? This informs length and tone. 2. **Outline the narrative first.** Before writing any slide, produce a numbered outline of slides with their type (from section 5) and one-line purpose. 3. **For each slide, produce structured output** in this format: ``` --- ### Slide N: [Slide Type from catalog] **Title:** [title text] **Intro:** [intro paragraph, use [HIGHLIGHT]...[/HIGHLIGHT] tags for emphasis] [Type-specific content fields, matching the spec in section 5] **Notes:** [any design notes for whoever will build this slide] --- ``` 4. **Apply the voice** from section 3: direct, numbers-forward, operator lens. 5. **Use the color and typography rules** from sections 1-2 when generating any visual code (HTML/CSS/SVG). 6. **Always include** the universal footer from section 4.2 on content slides. 7. **Include 1 highlight per slide average.** Not every slide needs one, but most content slides should have one. 8. **End every presentation** with either a Closing Cover (same as opening cover) or a Contact slide. **Default deck structure for a Board Update:** 1. Cover 2. Section Divider: Team (optional) 3. Team slide 4. Section Divider: Pipeline 5. Table (High-Priority Pipeline) 6. Comparison (Axcent vs competitor) OR Bar Chart (Pipeline forecast) 7. Section Divider: New Acquisitions 8. Table (Acquisitions summary) 9. Business Overview (per target company, repeat as needed) 10. Transaction Overview (per target company, repeat as needed) 11. Summary slide 12. Section Divider: Consolidated Performance 13. Dashboard (KPIs) 14. Closing Cover **Default deck structure for an Investor Update:** 1. Cover 2. Manifesto / About Axcent 3. KPI Cards (portfolio company progress) 4. Bar Chart (key growth metric) 5. Comparison (vs competitor) 6. Bar Chart (pipeline/forecast) 7. Business Overview + Transaction Overview pairs (per new deal) 8. Summary slide 9. Closing Cover --- ## 9 · File References - **Brand Board (this document lives here):** https://[your-deployed-url]/guidelines.html - **Machine-readable version:** https://[your-deployed-url]/guidelines.md - **Slide Builder (interactive):** https://[your-deployed-url]/#slides - **Color & Typography reference:** https://[your-deployed-url]/#palette --- **End of Axcent Presentation Guidelines v1.0**