Version 1.0 · April 2026

How to build
Axcent presentations.

Canonical visual and editorial rules for any Axcent slide deck. This document is designed to be shared with AI assistants as a complete reference — paste the URL or upload the markdown file and the AI will have everything it needs to produce on-brand presentations.

00 / Start here

Instructions for AI assistants

This document is authoritative. When generating Axcent presentations, prefer the patterns documented here over general presentation best practices.

  1. Always work from the slide type catalog (section 05). Identify which type fits before writing any slide. Do not invent new types.
  2. Respect brand colors and typography exactly. Use hex values when outputting code, never color names.
  3. Use highlights sparingly. One per slide is ideal; two is the maximum. Highlight the claim, not the data.
  4. Always include the universal footer on content slides: All figures in USD unless otherwise specified. left, This document and its contents are strictly confidential. right.
  5. Default to the Main combination: Beige background with Dark Green text. Use this for 80% of slides.
  6. Output format: one slide per section, separated by ---. Start each with ### [Slide Type]: [Title].
01 / Colors

Seven tones, two that dominate.

Axcent uses a tight palette. Beige and Dark Green are primary and should anchor every composition. The other five are supporting accents.

Primary colors

NameHexUsage
Beige
#FDF9E8Default background for content slides
Dark Green
#163300Default text; bg for cover and section dividers

Supporting colors

NameHexUsage
Light Green
#F1F0CBKPI card backgrounds; sidebars
Vibrant Green
#DFF992Highlights; YoY badges; emphasis
Medium Green
#C4DE92Patterns; composition cells
Toasted Green
#C6C6A0Labels in business overviews
Vibrant Blue
#227BCCChart series where green conflicts
Hard rules
  • Never use colors outside this palette
  • Never use Vibrant Green as a background for large areas of text
  • Always use Beige text on Dark Green backgrounds, Dark Green on everything else
  • Black is not an Axcent color — use Dark Green instead
  • Pure white is not an Axcent color — use Beige instead
02 / Typography

Saans, Aeonik Fono, Space Grotesk.

Saans for titles and body. Aeonik Fono for labels, disclaimers, numbers. Space Grotesk as the free fallback for Google Workspace and shared tools.

Type scale (for 1920×1080 slides)

ElementSizeWeight
Cover title140 px / 72 ptLight 300
Section divider title96 px / 56 ptRegular 400
Slide title (content)72 px / 36 ptRegular 400
Intro paragraph28 px / 14 ptRegular 400
KPI big value100 px / 48 ptMedium 500
Body text in cells30 px / 18 ptRegular 400
Small labels18 px / 11 ptRegular 400
Disclaimer footer18 px / 9 ptRegular italic
Typography rules
  • Never bold entire sentences — bold is for key phrases only
  • Never italicize for decoration — italic is reserved for the disclaimer footer
  • Never ALL CAPS for titles — small labels can use uppercase, headlines cannot
  • Headlines use tight line-height (1.05-1.15), body uses 1.4-1.5
03 / Voice & Tone

Disciplined operator speaking to peers.

Axcent writes like a hands-on operator-investor talking to sophisticated peers. Confident but never hyped. Specific but never dense. Aspirational but always grounded in numbers.

Voice characteristics

  • Direct and confident. State facts and outcomes. Avoid hedging like "we think" or "hopefully."
  • Numbers-forward. Lead with the metric that matters. "Revenue grew from $1.02M to $1.44M" beats "We saw healthy growth."
  • Latin America first. Reference the region and markets (Mexico, Chile, Colombia) when relevant.
  • Operator lens. Use "hands-on," "operators," "portfolio companies," "verticals," "consolidation."

Phrases Axcent uses

  • "Building the platform / the largest player / durable growth..."
  • "Unlocking value / upside / durable growth..."
  • "Consolidating distribution / the essential tools..."
  • "Transforming legacy businesses into regional leaders"
  • "Hands-on approach"
  • "Untapped upside"
  • "Already in motion"

Phrases to avoid

  • "Revolutionary," "game-changing," "disruptive" — hype words
  • "Seamless," "synergies," "best-in-class" — consulting filler
  • "We believe that..." — weakens the statement
  • Emojis in any slide content
  • Exclamation marks
04 / Slide Anatomy

Every slide shares the same skeleton.

Canvas is always 16:9, working at 13.333 × 7.5 inches. Every content slide has these universal elements:

  • Logo mark (top right). Axcent logosimbolo in Dark Green, 0.85 in wide. Beige variant on dark backgrounds.
  • Title (top). Saans 36pt, Dark Green. Max 2 lines. y=0.5 in.
  • Intro paragraph. Saans 14pt, max 2-3 lines. Optional if main content speaks for itself.
  • Main content zone. Starts around y=2.3-2.6 in.
  • Footer disclaimer. All figures in USD unless otherwise specified. left, This document and its contents are strictly confidential. right. Both monospaced italic 9pt, 50% opacity.

Text highlights (signature pattern)

The vibrant green highlight behind a bold phrase is Axcent's most recognizable editorial device. Use it to emphasize the claim, not the data.

  • Background: Vibrant Green #DFF992
  • Text: Dark Green #163300, Semibold 600
  • Maximum 1-2 per slide
  • Highlight the claim (3-8 words), not the entire sentence
05 / Slide Type Catalog

Twelve patterns that cover every need.

Before writing any slide, identify which of these types best fits the content. Do not invent new types unless none apply.

5.1Cover
When: First slide of a deck, or a major section that deserves its own full-bleed title.

Dark Green background, title in Beige Saans Light 72pt left-aligned, subtitle below at 28pt. Axcent wordmark top-right. Optional pixel-pattern decoration on right side.

Content: Title max 3 words. Subtitle is always the period or timeframe.

5.2Section Divider
When: Transitioning between major sections of a longer deck.

Beige background, title Saans Regular 56pt Dark Green left-aligned and vertically centered, short subtitle below. Axcent icon bottom-left. Decorative stacked-square pattern occupying right 40% of canvas.

5.3Manifesto / About
When: Communicating mission, vision, or positioning. Usually early in a deck.

Body paragraphs max 50% of canvas width, decorative element (map, pattern) on right. First paragraph must contain one highlight on the key phrase. Max 2 paragraphs, 60 words each.

5.4KPI Cards (3-up)
When: Showing 3 key metrics with YoY comparison. Standard for quarterly updates.

Three horizontal cards in Light Green with rounded corners. Each card has: metric label (Semibold 18pt), YoY badge (Vibrant Green pill with arrow), big metric value (Medium 48pt).

Rules: Always 3 cards, never 2 or 4. Values use condensed notation ($1.44M, not $1,440,000).

5.5Bar Chart
When: Showing a metric over time or across categories.

Bars in Dark Green, value labels above in Saans Semibold 32pt, category labels below in Aeonik Fono. Y-axis hidden. Max 6 bars single-series, max 5 years stacked.

Rule: Title should state the outcome, not the mechanic. "Revenue will grow 6x by 2026" beats "Revenue over time."

5.6Numbered Highlights
When: Presenting 3-5 discrete points where each has a label and context.

Numbered circles (Vibrant Green) + label (Semibold 30pt) + body text (26pt, 85% opacity). Max 5 items, min 3. Can be on main canvas or in a Light Green sidebar.

5.7Business Overview
When: Introducing an acquisition target or portfolio company.

Company logo + "Business Overview" header. Opening paragraph full-width. Two-column layout: Financials (charts) on left 40%, About (stats grid + Product/Customers/Team/Business Model blocks) on right 60%.

Stats row always has 5 items: Revenue/ARR, Customers, Churn Rate, Founded, Headcount.

5.8Transaction Overview
When: Presenting the terms of a specific M&A deal.

Three columns: Highlights sidebar with 4 numbered items (Light Green bg), Overall Offer table (center), Yearly Breakdown table (right). Multiples use lowercase x: 4.7x.

5.9Comparison (Two-up)
When: Side-by-side comparison (Axcent vs competitor, before vs after).

Two cards side-by-side with identical row structure. Left card Dark Green, right card Beige with border. Row labels to the left of both cards. Highlight the row(s) where Axcent wins.

5.10Table (Data-dense)
When: Pipeline summaries, multi-company comparisons.

Dark Green header bar with Beige text. Row labels Dark Green Semibold. Aeonik Fono for numbers. Dotted separators between column groups. Always end with a Status row for M&A pipeline tables.

5.11Dashboard (Multi-chart)
When: Performance dashboards showing multiple time series at once.

Grid of 3-4 columns × 3 rows. Each column is one KPI, each row is a view (YTD comparison, quarterly bars, growth rate line). Max 4 KPIs per dashboard.

5.12Composition (Bento Grid)
When: Summarizing multiple short statements with visual variety.

Bento grid of 4-9 cells of varying sizes. Each cell: small uppercase label top-left, main text bottom-left. Mix cell colors from the palette. At least one cell should use Vibrant Green for emphasis.

06 / Content Patterns

How Axcent writes numbers, dates, and names.

Numbers and financial notation

  • Currency: $1.44M, $25.69K, $4,500,000. Use M/K notation for display; full numbers in tables.
  • Percentages: 17.04%, YoY +40%, >5%.
  • Multiples: lowercase x, no space: 4.7x Revenue, 15.4x EBITDA.
  • Years: 2026 or '26 F for forecast, '25 A for actual.

Company references

  • Portfolio companies: Vivook, Safecard, Daytona Cloud, LegaLario, Edifito, GoCheck
  • Axcent is the parent brand; use "our" for portfolio companies and "we" for Axcent

Regional references

  • "Spanish-speaking Latin America" is the official market scope
  • "LATAM" is acceptable shorthand in titles and short labels
  • Markets listed in order: Mexico, Chile, Colombia

Headline formulas that work

  • Outcome + timeframe: "Axcent will be on track to become one of the region's leading software groups by 2030"
  • Multiplier + context: "A 6x growth opportunity already in motion"
  • Scale + position: "Second-largest player in its category in LATAM by 2026"
07 / Do's and Don'ts

Quick reference.

✓ Do

  • Default to Beige + Dark Green for 80% of slides
  • Highlight the claim, not the data
  • Include the disclaimer footer on every content slide
  • Keep titles under 10 words
  • Use monospaced type for numbers in tables
  • Lead with the metric, then explain the context
  • Put the logo top-right on content slides
  • Respect 16:9 canvas exactly

✗ Don't

  • Use colors outside the 7-color palette
  • Highlight numbers — highlight claims about numbers
  • Use more than 2 highlights per slide
  • Use emojis or exclamation marks
  • Use hype words (revolutionary, seamless, synergies)
  • Use pure black or pure white
  • Use all caps for titles
  • Use italic for emphasis (only for footer)
  • Use drop shadows, gradients, or glow effects
08 / AI Procedure

How an AI should generate an Axcent deck.

When a user asks you to generate an Axcent presentation, follow this procedure:

  1. Understand the audience and goal. Board update, investor update, business review, or sales? This informs length and tone.
  2. Outline the narrative first. Produce a numbered outline of slides with their type (from section 05) and one-line purpose before writing any content.
  3. Produce structured output for each slide:
---
### Slide N: [Slide Type from catalog]
**Title:** [title text]
**Intro:** [intro paragraph, use [HIGHLIGHT]...[/HIGHLIGHT] for emphasis]

[Type-specific content fields matching section 05]

**Notes:** [any design notes]
---

Default deck structure: Board Update

  1. Cover
  2. Section Divider: Team
  3. Team slide
  4. Section Divider: Pipeline
  5. Table (High-Priority Pipeline)
  6. Comparison or Bar Chart
  7. Section Divider: New Acquisitions
  8. Table (Acquisitions summary)
  9. Business Overview + Transaction Overview pairs (per target)
  10. Summary slide
  11. Section Divider: Consolidated Performance
  12. Dashboard
  13. Closing Cover

Default deck structure: Investor Update

  1. Cover
  2. Manifesto / About Axcent
  3. KPI Cards (portfolio company progress)
  4. Bar Chart (key growth metric)
  5. Comparison (vs competitor)
  6. Bar Chart (pipeline forecast)
  7. Business Overview + Transaction Overview pairs
  8. Summary slide
  9. Closing Cover
Reminder

The full machine-readable version is at guidelines.md — download it from the sidebar and paste it into any AI conversation for the complete ruleset including all specs, examples, and edge cases.